I was walking past the Golden Arches today and I heard somone whistle McDonalds sonic logo and I whistled it back without even thinking. Just goes to show how important sound and inparticular, melody is when it comes to getting a message remembered. Now that's viral. Putting ideas and stories to music has long been recognised as an effective method of passing oral tradition.
At the weekend I am going to stand near a McDonalds whistling the sonic, and see how many people whistle it back, or turn around and head in!
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