Tuesday 26 October 2010

Five + OK = the future of TV


We saw a glimpse of the future of channel Five now that Richard Desmond, owner of OK! Magazine, has bought the channel.

Last night the ultimate in trash TV – Russell & Katie Get Married aired on Channel 5. It was even sneakily sponsored by OK! Magazine, an indication of the cross-marketing still to come.

The critics slated it, but actually it was surprisingly entertaining, un-challenging viewing. It was the equivalent of OK! on TV and was strangely watchable. With just under a million viewers, it reached almost critical mass. Expect more of this to come.

Thursday 7 October 2010

Google Goggles is a cool piece of technology that allows user to search using pictures on their mobile phones instead of text. It is now available on the iPhone 4 and iPhone 3GS as part of the Google iPhone app, having been available only on Android previously.


Google Preview

Google has begun experimenting with a new layout that could change how users search the web - full page previews.

Users place their cursor over a search result and will see a preview of the entire website. It will highlight segments of the page that correspond with the conducted search in orange, making it easier to quickly scan websites for relevant information.

Google is also enabling the same site to appear a number of times. Previously, multiple entries would be indented and displayed beneath a company's first mention. Under the new system a single website can have more than one listing.

With single websites taking up multiple search slots, companies have even more reason to improve their search engine optimisation to ensure their positions are prime.

A screen grab of how the page previews look is available here.