Google announces YouTube Movies

The future of TV continues to collide with new media in interesting and innovative ways. Google has today started its UK YouTube film rental service by announcing a number of deals with film giants including Warner Bros, Universal, Lionsgate and Sony Pictures.

YouTube users in the UK can rent films with back catalogue titles available from £2.49 and new releases at £3.49

Similarly to the iTunes renal service, a user will have a 30-day period to watch it, and 48 hours once started to finish it. Google claim there will be over 1,000 films available from day one.

This continues the trend of screen convergence and self -scheduling that we have discussed a number of times in this blog, and envisage growing in its impact on traditional ‘linear’ TV viewing.