Firstly, the bad news. Whilst widely expected to be one of the main winners from the demise of the NOTW, and after having experienced a short term gain in July after the closure of the tabloid, the Mail on Sunday actually managed to lose circulation month on month. It lost 150,000 in August. The mid market paper does remain the biggest-selling Sunday title after the closure of Murdoch's tabloid, but average circulation for the title fell 7%month-on-month in August to 2,098,244.
Other Sunday tabloids fared better in August. The Daily Star Sunday, which saw a 130% increase in sales in July, increased sales further by 6% month-on-month to 744,981.
The People, which almost doubled sales in the wake of the News of the World closure, performed the strongest among the Sunday tabloids in August with an 11% rise to 892,033.
The Sunday Mirror remained the top-selling Sunday red-top, with a 6% increase in August to 1,900,460.
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