Snapple shows the way to do viral

Not only do we love this new viral by those clever people at Snapple, but the fact that there is over 100 hidden embedded in the video drives continued views and further engagement.

Interesting use of AR technology

Lynx brought angels down to earth last week in an augmented reality campaign for the Unilever owned brand.

Signs in Victoria railway station told travellers to look up to a giant video screen. On the screen, they saw an image of themselves plus the angels, who featured the online and TV commercials the brand was running. As this video shows, the reactions ranged from surprised to the, ahem, interesting.

US Trends – More people getting news from the Internet than newspapers

According to a study published by The Poynter Institute, in 2010 more people got their news from the Internet than from newspapers — and more advertising spend went to online media owners than to newspapers.

34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favoured newspapers); and 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.

This trend was more pronounced within the younger 18-30 year old group 65% of whom said the Internet was their main news source.

The report showed that the web was the second most popular source of news - television news is still the number one source for the majority of people.

This is especially interesting given News International’s move to start charging for online content – a move that has been criticised by many for attempting to put the genie of free content back in the bottle.