Simon Cowell I salute You

Could simon cowell be the worlds most astute comms planner?

He manages a piece of content that is divisible into a number of smaller parts that on their own stand up as entertaining, compelling and opinion forming to all those who see them. They are easy to spread and even easier to bring up in conversation.

The really clever bit however is Simon, unkowingly has created a transmedia media campaign of epic proportions.

...Heard about Susan Boyle? google it, check it out - decide you don't like it...oh but whats that? some topman replica attempting Bill Withers 'aint no sunshine' with surprising aplomb. But is it as good as the original? lets check it out...wow, he's amazing. i need more bill withers, live album from 1972 carnegie hall!!! i need it now, click, 2 minutes later I'm there in 1972 at carnegie hall listening to Bill telling a story about his grandma's hands. oh and I've just spent 7.99 without really knowing it - caught in the impulsive moment that only a certain type of thing can give you, usually music. (you can kind of see why Plato was so worried about it in the republic)

But how is the whole thing being monetised? well we all know about this bit...that's when we've got to duck for cover or leave the country as the leading lights of the programme are paraded up and down the country and squeezed for every last cent.

I salute you simon.