Wednesday 20 May 2009

No one is going to die



Talk of the 'death' of newspapers is so frustrating. It's sensationalist, ridiculous and most importantly untrue.

What happens to really make me want to bang my head against the exposed brick work of the office however is that this forecast seems to point to the end user being delivered a worse, less convenient experience than they've enjoyed for the last x amount of years.

News is news, it is not a format but the content that goes onto the format. content will always live as long as people communicate, interact and generally do things like claim 22k for dry rot in a house for which they don't even know the post code.

consumers are shaping the way news is delivered based on their behaviour and consumption habits, where we see one decline that we might feel quite nostalgic about, over the hill is a truly exciting new era. we're lucky in that we can have both right now, the future is in our collective hands - if we want to finger through an in depth article in a well presented magazine, there will be a potential revenue source for a publisher and the free market will do the rest. If we don't want to and would rather go digital to find that same piece then an opportunity appears out of nowhere online.

Joel Johnson documents this really well, just check the comments below to understand why a magazine is different to a website.

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