There have been quite a few misleading and confused headlines recently talking about how only 5% of those surveyed would pay for online news. This stat is automatically talked about as a paltry, minute percentage that won't even get near to saving the newspaper industry from the impending doom. My viewpoint is that the future is brighter than that being portrayed should these stats be correct.
3 points:
- It's as if there was an expectation that people would say they were happy to pay for something that they currently get for free. Of course that was never going to be the case. We shouldn't be surprised in the slightest by the stat.
- 5% is actually a reasonable amount and could potentially create a viable model if there is enough extra value / content behind the paywall. 5% of 2 million unique users is 100,000.
- The BBC will always be a player in this debate. It's presence has create a need for innovation from the newspapers, all we've got right now is aggression and bitterness mainly from the father and son combo over at Newscorp.
Hugh de Winton
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