Tuesday 10 February 2009

the sharing of ideas...



People in the media always talk about online content as having the ability to go 'viral' but there seems to a psychological block somewhere around this topic. Is 'viral' or as I'd rather put it shareability limited to online? no of course it isn't, it's limited by how hard it is to share an idea with whoever you want to share them with.

I think we need to reframe the discussion, an idea can start anywhere and be spread by any media format that enables ease of communication. yes online is pretty much the best option but surely it's not the only method of communicating ideas that we have left in this world...

There is so much potential out there for compelling content to be spread by individuals who want to endorse it, lets not forget they might choose to do it non online media platforms.

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