searching for the perfect environment

Facebook may get all the headlines when it comes to social media just because it has the biggest and most diverse audience does this make it the best choice for brands wanting to reach the various tribes populating the world of web 2.0

Well I'm going to stick my neck out there and say last fm is actually a much tighter proposition that understands how brands can integrate into the site and engage with audiences without it looking too 'us and them'

This is mainly because of the difference in subject matter between the two site - facebook is your social / communication time, brands are seen to be interrupting rather than engaging on this channel unless they can create something compelling enough for users to pass onto their friends. Last FM offers endless content from bands, artists and ultimately brands and is hence a much more comfortable environment for all concerned.

If you're the next adidas or vans, you need to be on this site