What has happened to the quality of media salespeople in the UK?
Most completely miss the point about what they are aiming to achieve when they meet media buyers. I cant remember the last rep who really tailored a meeting to the client being discussed, or who asked any intelligent questions to try and find out about a client brief properly. Most rely on standard, uninspiring powerpoint presentations that achieve nothing other than alienating the people they are presenting to. The best presentation I ever saw was Viacom (now CBS) who did a 3 minute presentation on the benefits of cross-track posters on the underground - punchy, funny and very memorable. If only more reps would remember this is a still a people business and they need to engage and stimulate their agency contacts when they go to meet them.....
Most completely miss the point about what they are aiming to achieve when they meet media buyers. I cant remember the last rep who really tailored a meeting to the client being discussed, or who asked any intelligent questions to try and find out about a client brief properly. Most rely on standard, uninspiring powerpoint presentations that achieve nothing other than alienating the people they are presenting to. The best presentation I ever saw was Viacom (now CBS) who did a 3 minute presentation on the benefits of cross-track posters on the underground - punchy, funny and very memorable. If only more reps would remember this is a still a people business and they need to engage and stimulate their agency contacts when they go to meet them.....
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