Facebook have been on another spending spree, although this latest move will not raise as many eyebrows as the acquisition of Instagram. The target this time is another mobile app – the location based app Glancee .
Glancee has been described as a ‘Foursquare for people’, working by using your location to inform you when friends or people who share a common interest with you are nearby.
Whilst not being of the same scale as the Instagram purchase, it does further illustrate Facebook’s desire to prosper in the mobile space. It is currently unclear if Facebook have bought the company to make use of the app or the skillset in the team behind the company, as was the case with the company’s purchase of Gowalla.
Glancee has been downloaded around 30,000 times and has around 20,000 users. It created a lot of buzz at SXSW earlier this year, along with its rival Highlight.
There are few details available about the deal other than a short statement on the Glancee website as follows;
“We started Glancee in 2010 with the goal of bringing together the best of your physical and digital worlds. We wanted to make it easy to discover the hidden connections around you, and to meet interesting people. Since then Glancee has connected thousands of people, empowering serendipity and pioneering social discovery. We are therefore very excited to announce that Facebook has acquired Glancee and that we have joined the team in Menlo Park to build great products for over 900 million Facebook users.”
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