Friday 24 February 2012

Latest Circulation Data for Home Interest Magazines Released


The Audit Bureau of Circulations (ABC) have just released Consumer figures for July-December 2011. Overall, the Home Interest market is up 5.2% on 2010, and 2.2% on the first half of 2011.

Despite this, a few titles have experienced significant losses in their circulation figures, most notably House Beautiful, which suffered a 19.5% decrease in circulation figures compared to the same period in 2010. 25 Beautiful Homes had a 7.2% drop in circulation figures and Country Living Magazine had a 6.9% fall.

However, on a brighter note, some brands did see a sales increase in the period, including Good Homes which experienced a 26% increase in circulation figures, and Country Homes & Interiors, which had a 7.8% rise.

The table below gives more detailed information for each publication.

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