As discussed in the previous blog, one element of good advertising is involving and shareable content. Here are a couple of billboard ads with a difference – interactivity. This makes them really stand out, with fun and entertaining ideas bought to life in the outdoor arena allowing for all to see, and ultimately interact with the brand.

McDonald's Piccadilly Circus Sign

Located in one of London’s busiest and most photographed locations, McDonald's have recently launched a new interactive sign where passers-by can interact with images displayed on a giant LED screen. More can be seen here;

http://www.youtube.com/watch?v=JjVYVQOOJA8

Nikon Interactive Billboard

Nikon mounted a huge interactive, light-box billboard at a busy Seoul subway station displaying life-like images of paparazzi. The “paps” huddle together competing for the best celebrity snap – the celebrities being passers-by who’s attention is grabbed by the flashing camera lights as they walk past the billboard. Walking down a red carpet the whole way out of the station, the accidental superstars end up inside a mall – directly into the store where they can purchase the new D700. Voila!