Tuesday 5 January 2010

2010



Things I'm looking forward to being part of / seeing happen / spectate from the sidelines

1) The general election and how the parties communicate with people

2) Hyperlocal - google goggles, streetview, GPS, QR codes - we've got the tools - how will brands and people use them

3) Digital paywalls - will they, won't they - a potential watershed moment in the history of the internet

4) Mobile - This is the year that Apples competitors finally arrived and it is on a ship named Android armed with smartphones.

4) Fires - lighting lots of them, seeing what works and resonates, tweaking, learning - reminding brands that they are always in beta

5) Google wave - someone will find a use for it beyond tweating 'who want's an invite?'

6) Post Digital - utilising the power of digital to make stuff in the real physical world. Aka - newspaper club, blurb.com, Russell Davies

7) Magazines embracing digital - think tablets, apps, Paul Morley redifining journalism to include text, video, podcasts and more focus on story telling

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