Following a censorship strategy means creating increased hype around otherwise mostly average content. This happened recently when Nike deleted a rather unremarkable clip of a non nike endorsed player humiliating one of their own, Lebron James. If left up it probably would have had a limited shelflife, once Nike deleted it - this immediately gave the impression that the brand thought it was a big deal and in turn created a herd like stampede to track down the clip.
here it is - all a bit average if you ask me.
and some reaction
The Phonographic industry proved once again to be as archaic an organisation as we all thought recently by deleting one of calvin harris's official videos. This then prompted a twittering tirade from Harris and a number of news organisation reigniting the debate around piracy and the phonographics rather misdirected attempts at stalling it.
It would be a real shame if you tube as an outlet for creativity was thwarted by a few people employed to return us to the years before the music industry changed forever. If they do succeed we'll probably be seeing less of this kind of genius (below) being passed into our inboxes
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