The new cadburys ad is here and thank God they've changed tack after the underwhelming airport cars - did it just all go over our head or was it just not very good? the debate rages on.
There seems to be more agreement however on the new ad, two children sitting together ready for the typical school photo suddenly break out some of the most incredible eye brow manouvres I ever seen committed to celluloid...
The best thing about the whole cadburys thought process however is not the individual song or the randomness of the content of each ad but instead the knowledge that the individual wants to be entertained rather than educated when it comes to chocolate - they already know the market like the back of their hand and will be able to recite their top 5 chocolate bars at the drop of a hat - so whats the point in just ramming the same message down their throat about how great it tastes?
I'm just really hoping the toothpaste industry is watching and learning, i'm sure I'm not the only one fed up with a bloke in lab coat telling me about decaying teeth or seeing endless faux - sciency diagrams...
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