Google Preview

Google has begun experimenting with a new layout that could change how users search the web - full page previews.

Users place their cursor over a search result and will see a preview of the entire website. It will highlight segments of the page that correspond with the conducted search in orange, making it easier to quickly scan websites for relevant information.

Google is also enabling the same site to appear a number of times. Previously, multiple entries would be indented and displayed beneath a company's first mention. Under the new system a single website can have more than one listing.

With single websites taking up multiple search slots, companies have even more reason to improve their search engine optimisation to ensure their positions are prime.

A screen grab of how the page previews look is available here.