Five + OK = the future of TV

We saw a glimpse of the future of channel Five now that Richard Desmond, owner of OK! Magazine, has bought the channel.

Last night the ultimate in trash TV – Russell & Katie Get Married aired on Channel 5. It was even sneakily sponsored by OK! Magazine, an indication of the cross-marketing still to come.

The critics slated it, but actually it was surprisingly entertaining, un-challenging viewing. It was the equivalent of OK! on TV and was strangely watchable. With just under a million viewers, it reached almost critical mass. Expect more of this to come.