Maybe 10 years ago...

Whilst there are a few useful snippets in here that really jump out when you place the behavioural charateristics associated with the channels side by side, this chart does seem to be look at things from circa 1998.

The worrying thing is that it isn't, it's just appeared on boingboing today.



One great example of the ambiguity of TV has to be Channel 4's very recent decision to place all 4OD content within the brand new 'shows' section of Youtube. A fantastic resource that understands that people want good content to come to them in the places they hang out.

It's making less and less sense to silo departments in an agency context as content starts to flow like water between channels.