Using Social Media to Capitalise on TV

Last week our Media Director Elliot Parkus wrote an article for MediaTel discussing his views on how best to harness the power of appointment to view TV shows with social media.

For those that missed it, the piece is available here;

http://mediatel.co.uk/newsline/2011/10/26/tv-is-alive-a-kicking-you-just-need-to-join-the-conversation/

Twitter and TV

We have observed in the past how 'muti-media tasking' - the practice of consumers surfing the internet on their laptops or mobiles whist watching TV - has become an increasingly important part of understanding how social media has become integrated within consumers lives.

Now twitter have posted the following video on their blog and YouTube to illustrate how TV has embraced twitter.