Voyages-SNCF - the French rail network have a customer proposition based around going further than imagined. To bring this to life they staged a variety of different performances at Paris Gare De L'Est
This is another great example of how engaging activity can drive PR, viral content, visititors to youtube etc which far outweigh the cost of the original idea.
Showing posts with label SNCF. Show all posts
Showing posts with label SNCF. Show all posts
Monday, 6 September 2010
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