Tuesday, 23 August 2011

The Future of TV?


Recently, there has been a lot of discussion regarding what the future of TV would look like. One possible answer seems to be taking the form of content from Facebook, paid for by Facebook credits.


The BBC has this week announced a video-on-demand app for Facebook that will allow users of the website to rent a limited number of Top Gear episodes. There will three episodes available at a cost of 15 Facebook Credits each (around£1). Once rented, episodes will be available to view for 48 hours.

The Top Gear episodes will only be made available for users in Europe, the US, Australia, Canada and New Zealand. This builds on activity last month where BBC Worldwide announced a similar deal with Facebook to allow fans to watch classic episodes of Doctor Who.

The BBC is not alone in using Facebook to distribute content. This week Miramax unveiled a movie streaming service through Facebook at a cost of 30 Facebook Credits (around £2) each. FA Cup sponsor Budweiser have also done a deal with non-league teams Ascot United and Wembley FC to stream the opening game of the FA Cup live.

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