Ads placed on the Xbox will respond to various voice commands, such as “Xbox Tweet”, allowing the consumer the ability to share the brand information with friends and “Xbox More” to request additional information or money off coupons about a brand via email. "Xbox Near Me" will locate a retailer near you, and send a text message with the location.
Gesture control is also employed as a way of voting for preferences. By waving a hand, consumers can take part in real time voting for products or services.
Microsoft’s Mark Kroese, who heads up advertising for entertainment and devices at Microsoft said in a blog post prior to the launch today that Nuads will “change television as we know it – forever”.
That remains to be seen, but we do view this as a continuation of the trend for more involvement and interaction between advertisers and consumers.
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