According to a study published by The Poynter Institute, in 2010 more people got their news from the Internet than from newspapers — and more advertising spend went to online media owners than to newspapers.
34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favoured newspapers); and 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.
This trend was more pronounced within the younger 18-30 year old group 65% of whom said the Internet was their main news source.
The report showed that the web was the second most popular source of news - television news is still the number one source for the majority of people.
This is especially interesting given News International’s move to start charging for online content – a move that has been criticised by many for attempting to put the genie of free content back in the bottle.
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