On a regular basis I have to explain to my father how to copy and paste, put a photo in an e-mail as an attachment, scan a document, etc etc… the list really does go on….and it normally ends with me doing it ALL for him. Now, it’s not that I mind helping out my Dad, after all I’d rather he was at least aware of the existence of ‘Spam mail’, rather than thinking someone in Nigeria really has left him a fortune, or that he really needs little blue pills for a happier life…*shudder*…but now, thanks to Google, all of this can now be avoided!

Google have recently launched ‘Teach Parents Tech’ http://www.teachparentstech.org/

In this simple but clever interface, the user can select who the recipient is intended to be (Mother or Father) and what information about computer-related tech would really help them, and ultimately, take the pressure off their sons or daughters who would have previously been bugged for!

It covers everything basic to the more advanced, in a mass video-information (via YouTube) e-mail to the recipient, after clicking through the personalised website.

An apparent selfless act from Google, it’s another example of how they are trying to be in the heads of those who would not normally be aware of them. Some of the videos of information that are selected have presenters wearing Google t-shirts, as well as instructions being displayed using Google-owned products.

All this doesn’t just create potential relief for sons and daughters everywhere, but is a clever brand awareness technique from Google (and YouTube), creating a positive and friendly image to an audience which needs help and advice online.