Showcasing the increasingly creative uses that are being applied to HTML5, Arcade Fire have teamed up with artist Chris Milk to develop an interactive video set to the band's track We Used to Wait.
Called The Wilderness Downtown, it is an online project using the Google tools Maps and Street View to incorporate images of the users hometown into the video.
Viewers begin the experience by providing their childhood address. The video experience then unfolds in multiple windows, taking viewers on a tour of their hometown to the tune of the Arcade Fire track. Users can also write a note to their younger selves in a tree branch-inspired font that is incorporated into the video.
http://www.thewildernessdowntown.com/
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