Loving the new Cadbury Fish / Spots versus Stripes ad on so many levels
First the ad is beautifully shot, nothing to do with chocolate, but entertaining and funny none-the-less. Then the full gamut of social media attached to it makes it so much more of a campaign. The You Tube link even has spots and stripes as background wallpaper.
The website invites you to join in an interactive set of games, choosing whether you want to be on the Spots team or Stripes team.
http://www.spotsvstripes.com/homepage.aspx
They even have a separate facebook page for each (genius) as well as twitter and email updates. Finally, (and more debatably) they even have posters advertising the online game. Whether advertising to advertise advertising is appropriate is debatable, but this really is an integrated on and offline strategy that cuts through. The only critique is whether they'll sell any chocolate on the back of this. There certainly is no obvious link.
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