You're a Brad Pitt fan I see...

Came across this awesome infographic on the New York Times site courtesy of designer Stephen Gates today. Interesting on a number of levels,

Firstly it's my view that infographics are a great resource for the established content providors to differentiate themselves from the blogging masses, they're interactive, easy on the eye and work whether the reader is just browsing or looking to explore on a deeper level. Surely the introduction of the much gossiped about tablet will excel their importance in both the physical and digital spheres.

Secondly, Netflix deserve a pat on the pack for having the foresight to put together something like this - they could have quite easily (as so many brands do) sit on a whole pile of data and do nothing with it

Thirdly - given the level of insight this infographic offers us into New Yorks DVD rental habits there is so much potential for the next level of brand communication to play on the funner side of this or look to create bespoke communication based on each postcodes differing habits (e.g notice how Manhattan seemed to be obsessed with Mad Men but couldn't give a toss about anything Jack Black does). I can see the printing presses for the personalised (post digital moment - drum roll please) newspaper wurring into action as I type...