Nice try but it aint dying, it's changing

I posted recently about all this apocolyptic chat going on amongst those willing on the death of 'advertising'.

It might make a good headline and fair enough who doesn't want to have a rant about the amount of bad advertising out there but announcing the imminent extinction of something like this is ridiculously far fetched.

Now I know this article from jeff Goodby is in Ad Age but take the time to read and digest it. We just all need to calm down a bit and work out what's important.

Goodby has written this as a response to Garfields 'Chaos Scenario' - well worth a read. In fact, Garfield reminds me of some of the characters featured in Jon Ronson's wonderful book 'them'

I guess the theme is adworld isn't dying, it's changing and most importantly this change has made advertising a very exciting place to be for the very large majority of people who work somewhere within it.

Hugh de Winton