Mark Herd's excellent article on how things spread got me thinking, if you combined Faris Yacobs 'talent imitates, genius steals' mantra, Charles Leadbetter's 'you are what you share' and Herd's 'pull not push' then we're getting a lot closer to understanding what spreads, what doesn't and how.
The three schools of thought overlap and complement each other well, afterall we can't possibly say that ALL dissemination of ideas or content is down to copying (Herd). There are other factors at play, most notably the constant quest for personal identity (leadbetter) through sharing and communication. A really interesting case study for all of this is the fixed gear communinity who have taken recominant culture to a new level. Just check out the 350 pages of bike porn here. what started out as functionality and a search for identity within the bike world is now a fully fledged creative movement with numerous brands trying to get their dirty paws on it (anyone noticed how vans have checked tack recently?)
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