No More, Please....

Non, rien de rien, non, je ne regrette rien
No, not again, no, not a-bloody-gain

Car ma vie, car mes joies
Change your copy, you’re ruining my life

Aujourd'hui ca commence avec toi
I’ll never go to Specsavers on principle now

If frequency was a KPI for Specsavers...then Mindshare has succeeded magnificently with their radio campaign.

With a planned OTH of 10 per week over an extended campaign period, it's no surprise that it's well over satrudation point by now. What might have been a nice idea is now an irritant equal to the crazy frog.